VIOREX® JEANS HISTORY

Viorel Mureşanu

Florin Călinescu

VIOREXjeans® is the first private Romanian manufacturer of SPORTSWEAR products, whose goal is to promote a classic line, based on the period of the years 1920–1960, which corresponds with the highest quality and technical execution requirements in the field.

Being on the market since year 1990 with a 100% Romanian capital with Viorel Mureşanu as the founder, who like a pioneer of the American “Wild West”, has engaged in a battle during the years with the abnormal economical legislation, in an always changing Romania, with an unfair competition of the mass smuggle in this domain, as with a corrupt and bankrupt banking system of the time, has been able to stand on the Romanian market and became a trademark known in the whole world.

All the above mentioned haven't been possible without the personal involvement and contribution of the famous television person, the incomparable Florin Călinescu, whose contribution has decided and consolidated the faith of this brand for an indefinite time becoming a partner.

In conclusion, we invite you to trust our products with VIOREXjeans® trademark and “put your feet” into our jeans, “MAKING SURE THAT THROUGH US YOU WILL BECOME YOURSELF!”.